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Susie Cochin de Billy

How Experience and Strategy Push you Over the Line

We’ve already shared our broader thoughts on how policy shifts under Donald Trump reshaped the narrative around U.S. admissions. What became clear this year was more practical: when the landscape changes, experience becomes the differentiator.

There was a visible shift in tone. Parents were more cautious. Some reconsidered the U.S. entirely. Others diluted their lists. And as speculation grew, certain international pools softened.

We stayed steady.

This cycle, our students secured offers from top U.S. institutions, including University of Pennsylvania, Cornell University, Duke University, NYU, and University of Chicago, among many others, as well as leading universities across Europe. The outcomes were among our strongest to date. Not because admissions became easier but because well-positioned applicants in a more hesitant pool stand out more clearly.

One student illustrates this well.

Her grades were strong, though not flawless. Ambitious, focused, but sitting in that nuanced space between competitive and certain. We spent months refining her positioning - shaping her narrative, tightening essays, building depth into her profile.

Most critically, we curated her college list with care. A deliberate balance of aspirational and target institutions. No vanity additions. No reactive choices.

Early Decision was not treated as a statistical bump. It was placed with intent. Understanding how ED1 and ED2 function - how yield pressures shift, how international demand fluctuates by round - allowed us to select where her application would carry the greatest leverage.

Her weaknesses did not disappear. They were contextualised and strategically positioned. She was admitted to the institution she had quietly hoped for all along.

Admissions at this level is rarely about luck. It is about reading cycles accurately. Understanding institutional behaviour beyond published rates. Knowing when fear reduces competition. And ensuring that students finish the process with strong options. Not a single outcome they are waiting on.

In uncertain times, reaction is common. Strategy is rare.

For families planning two to three years ahead, this is precisely when positioning begins to matter most.

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